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With an annual beer production of 24.14 billion litres in 2019, and global revenues of 23.894 billion euro in 2019, [6] Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world. [7] Heineken's Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre.
Heineken acquired the company in 1996, selling the brewing plant to the new Castello beer company. [ citation needed ] There are eight beers under the Birra Moretti brand. [ 7 ] Birra Moretti is the main brand, a 4.6% abv pale lager launched in 1859, followed by La Rossa is a 7.2% strong dark lager or dunkel .
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As of 2015, it is the brand's largest global marketing platform. [21] In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix. [22] During races, Heineken also puts its "When You Drink, Never Drive" advertising campaign all over the race as a campaign to end drunk driving. [23]
Heineken Holding NV. (ENXTAM:HEIO) outperformed the Brewers industry on the basis of its ROE – producing a higher 14.83% relative to the peer average of 10.29% over the past 12Read More...
Heineken NV, the world's second largest beer maker, said on Monday it will replace its chief financial officer as it continues with an overhaul of its leadership and embarks on a major cost-saving ...
United Breweries Holdings Limited (UBHL), also called UB Group, is the Indian subsidiary of Heineken N.V.. It is headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer under the Kingfisher brand, and owns various other brands of alcoholic beverages ...
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