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e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.
Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, [1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after ...
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Get a closer look at the Elf on the Shelf story. Learn more about the history, origin and official rules of the beloved Christmas tradition. ... “We created The Elf on the Shelf tradition to ...
The first rule of The Elf on the Shelf is that you can't touch the elf. The second rule of The Elf on the Shelf is that the elf will not speak or move while you are awake.
In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.
Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. [1] Current products include lip, eye, complexion and body products. [2] They are best known for their Naked collection, which includes 12 different eye shadow palettes.
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