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George Walter Mason (March 12, 1891 – October 8, 1954) was an American industrialist. During his career Mason served as the chairman and CEO of the Kelvinator Corporation (1928–1937), chairman and CEO of the Nash-Kelvinator Corporation (1937–1954), and chairman and CEO of American Motors Corporation (1954).
Nash Motors Company was an American automobile manufacturer based in Kenosha, Wisconsin from 1916 until 1937. ... Nash-Kelvinator's president, George Mason, felt Nash ...
The 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company that established American Motors was led by Nash-Kelvinator president George W. Mason to reap benefits from the strengths of the two firms to battle the much larger "Big Three" automakers (General Motors, Ford, and Chrysler). The merger was initially intended to be ...
Nash-Kelvinator's President George W. Mason saw that the company needed to compete more effectively and insisted a new car had to be different from the existing models in the market offered by the "Big Three" U.S. automakers. Mason also realized the basic problem that had eluded others trying to market smaller-sized cars to Americans: low price ...
Under the direction of Charles Nash's successor, George W. Mason, Nash-Kelvinator Corporation began the development of a small car that could be produced inexpensively for the post-World War II economy. Both General Motors and Ford had plans to develop smaller-sized cars after the war, but did not realize them. [5]
In 1917, he renamed the company Nash Motors. The 1917 Nash Model 671 was the first automobile to bear the name of the new company's founder. [14] Nils Erik Wahlberg, a former GM engineer, developed new cars and engines for the 1918 model year. [11] Nash Motors became successful almost immediately, with sales totaling 31,008 trucks and cars by ...