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The term "decal" refers to the mass-produced art transfer in two different states: 1. As manufactured, which consists of the artwork printed on the upper side of a paper or film label stock, temporarily affixed by a typically water or heat soluble adhesive to the upper side of a silicone- or other release agent-coated paper or film backing stock.
Vehicle vinyl wrap and color change wrap grew in popularity out of the wrap advertising business. The first attempts at using the plastic in commercial applications failed as a result of being too fragile. In 1926, Waldo Semon invented the vinyl still used today by introducing additives to PVC that made it flexible and easier to process. [2]
Custom lettering on the spine of a 1960s book. Lettering is an act or result of artfully drawing letters, instead of writing them simply. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition. [1]
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