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The Construction Marketing Association (CMA) is an association for marketing professionals in the construction industry, based in Naperville, Illinois, in the United States. CMA offers educational resources through its training division, the Construction Marketing Institute. [ 1 ]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
CMD Group, formerly Reed Construction Data and Construction Market Data, is a provider of business information for the North American construction industry. CMD is owned by ConstructConnect. Its historical roots lie in Construction Market Data, founded in 1982 to publish construction leads and market data.
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In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
Since the early 1940s, literature on communication in construction has appeared, mainly based on the situation in the UK. [4]Many problems concerning communication have been reported, with a focus on intra-supplier communication within the construction sector; demand-supply communication during the design phase; and communication between and within single demand and supply side parties, during ...
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