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Comme des Garçons garments on display at the Metropolitan Museum of Art. Although Japanese street fashion is known for its mix-match of different styles and genres, and there is no single sought-after brand that can consistently appeal to all fashion groups, the huge demand created by the fashion-conscious population is fed and supported by Japan's vibrant fashion industry.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
RinRin Doll (born August 2, [2] 1988 [3]) is an American model, blogger, and YouTuber based in Japan. RinRin Doll primarily models for Japanese alternative fashion brands and publications, including Angelic Pretty and Kera [].
Alternative fashion or alt fashion is fashion that stands apart from mainstream, commercial fashion. It includes both styles which do not conform to the mainstream fashion of their time and the styles of specific subcultures (such as emo , goth , hip hop and punk ). [ 1 ]
During this time Japan went through an economic depression, [36] leading to an increase in alternative youth and fashion cultures such as gyaru, otaku, visual kei, and Lolita, [34] as well as visual-kei-inspired clothing such as Mori, Fairy Kei, and Decora. [37] The Lolita style spread quickly from the Kansai region and finally reached Tokyo.
Japanese fashion has inspired many fashion professionals in the West, starting with Kenzō Takada's appearance in Paris in 1970 followed by Issey Miyake in 1973, Hanae Mori in 1977, Yohji Yamamoto and Rei Kawakubo of Comme des Garçons in 1981. Japan is gradually becoming a country that is a genuine force in the field of fashion.