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When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Brittania Sportswear Ltd was a Wyomissing, PA-based clothing company best known for women's jeans in the 1970s and 1980s. [1] [2] It is not to be confused with Britannia Clothing Company, a United Kingdom clothing company.
By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7] In the 1920s, small boys' clothing store, Brody's in Oak Park Mich (now Bloomfield) started the "Husky" size clothing. [citation needed]
In 2021, online searches for 'y2k fashion' had risen by 193%, [61] showing that the fashion style was making a comeback, and low-rise jeans were becoming a common clothing item for teenagers and young adults. [62] [63] [64] Low-rise jeans usually come 2–3 inches (5–8 cm) or more below the navel. [65]
Sagging is a manner of wearing trousers that sag so that the top of the trousers or jeans is significantly below the waist, sometimes revealing much of the wearer's underpants. Sagging is predominantly a male fashion. Women's wearing of low-rise jeans to reveal their G-string underwear (the "whale tail") is not generally described as sagging. [1]
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