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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
During its manufacturing prime, the plant produced stoves and ranges under Allen Manufacturing Company, Dortch Stove Works, and Magic Chef Inc., as well as bedding and furniture under Jamison Bedding Company. [1] Now, the plant is known as The Factory at Franklin, and operates as a mixed dining, retail, and entertainment center. [2]
In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [ 4 ] [ 5 ] By the early 1970s, Businessweek referred to the business as "moneylosing." [ 6 ] By 1978, Gaffers and Sattler accounted for approximately one quarter of Magic Chef's total sales.
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From 1929 until 1980, the brand was owned by McGraw Electric, renamed to McGraw-Edison in 1957. Following a leveraged buyout in 1980 to Magic Chef, the brand changed hands several times and finally went public in 1992 as Toastmaster, Inc.
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