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Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper, based in Plano, Texas, United States. The original producer of Snapple, a company that was known as Unadulterated Food Products, was founded in 1972. [1] The brand achieved some fame due to various pop-culture references, including television shows.
By 1998 Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes, was hindered by its bottling and distribution systems; owning no private bottling plants, it was dependent on independent bottlers or those controlled by Coca-Cola or Pepsi to bottle its beverages, and those two giant competitors also had better distribution systems and more influence with retail and fast-food chains.
Dr Pepper Snapple Group holds naming rights to the Dallas Stars' practice facility, the Dr Pepper Arena, which is located in Frisco, Texas. It also retains non-alcoholic beverage rights to each facility's concessions as a result of the deals as well as sponsorships with the NHL franchise.
The machine brewed beverages from The Coca-Cola Company and the Dr Pepper Snapple Group, in addition to Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks. [74] [75] The company's primary competitor in this market area was SodaStream. [54]
In 1993, Royal Crown Cola Company was purchased by Triarc Companies, Inc, [13] adding approximately $25 million a year to the marketing budget. [14]In September 2000, Royal Crown was acquired by Cadbury Schweppes (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included Snapple).
It is a distant third in the cola wars, with Coca-Cola and PepsiCo combining for a 70% share of the market compared to Dr Pepper Snapple's 17% 3 Reasons Dr Pepper Snapple Group Will Narrow the Gap ...
On Oct. 23, beverage company Dr. Pepper Snapple Group came out with its latest earnings report. Negative headwinds from Aspartame concerns and the general downtrend in carbonated sodas weighed in ...
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