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2. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   A 2008 survey found that only 3.5% of Chinese consumers were satisfied with their online shopping experience. [37] A 2020 Arizona State University survey found that customer satisfaction in the United States is deteriorating. Roughly two-thirds of survey participants reported feeling "rage" over their experiences as consumers.

3. Customer satisfaction research - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction_research

   Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study ...

4. Online shopping - Wikipedia

   en.wikipedia.org/wiki/Online_shopping

   Online shopping is a form of electronic commerce ... developing favorable attitudes towards new shopping channels. ... a customer shopping online that they may ...

5. Kano model - Wikipedia

   en.wikipedia.org/wiki/Kano_model

   The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

6. Consumer behaviour - Wikipedia

   en.wikipedia.org/wiki/Consumer_behaviour

   After COVID-19, online consumer behaviour seems more essential, because since COVID-19 began, there were about 31% more people started shopping online with 43% of all respondents compared to only 12% of respondents before COVID-19. [166] Research has identified two types of consumer value in purchasing, namely product value and shopping value.

7. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer journey mapping is a design tool used to track customers' movements through different touchpoints with the business in question. It maps out the first encounters people may have with the brand and shows the different routes people can take through the different channels or marketing (e.g. online, television, magazine, newspaper).