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Appeals to popularity are common in commercial advertising that portrays products as desirable because they are used by many people [9] or associated with popular sentiments [18] instead of communicating the merits of the products themselves. The inverse argument, that something that is unpopular must be flawed, is also a form of this fallacy. [6]
An illustration of the Overton window, along with Treviño's degrees of acceptance. The Overton window is the range of subjects and arguments politically acceptable to the mainstream population at a given time. [1]
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The appeal to novelty (also called appeal to modernity or argumentum ad novitatem) is a logical fallacy in which one prematurely claims that an idea or proposal is correct or superior, exclusively because it is new and modern. [1] In a controversy between status quo and new inventions, an appeal to novelty argument is not in itself a valid ...
The appeal takes the form of "this is right because we've always done it this way", and is a logical fallacy. [2] [3] The opposite of an appeal to tradition is an appeal to novelty, in which one claims that an idea is superior just because it is new. An appeal to tradition essentially makes two assumptions that may not be necessarily true: