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Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. [1] [2] The brand family includes vodka, flavored products containing vodka, and brandy.
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, and has no business relationship with Combs going forward. No further details of the ...
Diageo formed a relationship with rapper Sean Combs in an "equal-share venture" in 2007 to promote the Cîroc vodka brand, [60] and this led to the joint purchase of the DeLeón Tequila brand in 2013. The partnership was terminated in 2024 after a legal dispute, leaving Diageo the sole owner of both brands. [61]
The bulk of Diddy’s net worth once stemmed from a massive deal with the beverage company Diageo to be the face of Cîroc vodka. Though he technically wasn’t an owner of the brand, the ...
Brands included Ciroc Vodka, Sean John, Bad Boy, REVOLT TV, Combs Wine and Spirits, AQUA Hydrate, DeLeón Tequila and Enyce. [ 7 ] In 2017, Burns expanded his business portfolio by investing in and advising Uncle Nearest Premium Whiskey , the award winning and fastest-growing American Whiskey in US history.
Liquor giant Diageo PLC said it was severing ties with entrepreneur Sean Combs after the celebrity filed a suit alleging Diageo had not supported joint ventures involving Ciroc vodka and DeLeón ...
In 2007, Diddy agreed to become the chief marketing officer and brand ambassador for Diageo's Ciroc vodka. Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 ...