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Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
In 2021, Daisy Duck (set number: 40476) and Scrooge McDuck, Huey, Dewey & Louie (set number: 40477) were released in June 2021 and based on the Disney cartoon characters. [ 36 ] [ 37 ] In December 2021, The Lego Group had revealed the two new sets are Buzz Lightyear (set number: 40552) and Woody & Bo Peep (set number: 40553) were released in ...
In 2021, it was announced that Harry Potter Hogwarts Crests (set number: 31201) would be released on 1 January 2021 as a sub-brand of the Lego Art theme. [11] Lego has also released more sets in the summer of 2021 to commemorate the 20th anniversary of Lego Harry Potter. [12] More sets are being released in 2022
In September 2022, Jim Lee Batman Collection (set number: 31205) was listed on the "Five of the best Lego Batman sets for Batman Day 2022" by Lego fansite BrickFanatics. [61] In February 2023, World Map (set number: 31203) was listed as "The biggest Lego sets of all time" by Lego fansite Brick Fanatics. [62]
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.