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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
Father descendant names can be chained, meaning that an individual can have the name of their father, followed by their paternal grandfather, followed by the father of that grandfather, to indicate a patrilineal lineage. The second kind is associated with clan, tribal or ethnic affiliation and is also solely dependent on the person's ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Once completed, these documents will be reviewed by the secretary of state's office, and upon approval from the state government and payment of a filing fee, the company has officially become a legal corporation. [19] [17] The following information is required upon filing Articles of Incorporation in the United States: [17] Name of the Business
Anglicisation of non-English-language names was common for immigrants, or even visitors, to English-speaking countries. An example is the German composer Johann Christian Bach, the "London Bach", who was known as "John Bach" after emigrating to England.