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An example of mental accounting is people's willingness to pay more for goods when using credit cards than if they are paying with cash. [1] This phenomenon is referred to as payment decoupling. Mental accounting (or psychological accounting ) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process ...
Case studies are generally a single-case design, but can also be a multiple-case design, where replication instead of sampling is the criterion for inclusion. [2] Like other research methodologies within psychology, the case study must produce valid and reliable results in order to be useful for the development of future research. Distinct ...
Case study uses different research methods (e.g. interview, observation, self-report questionnaire) with a single case or small number of cases. Computer simulation (modeling) Ethnography; Event sampling methodology, also referred to as experience sampling methodology, diary study, or ecological momentary assessment
This work shows how group behavior applies to the financial markets of today. Le Bon's important work, The Crowd: A Study of the Popular Mind, discusses the role of "crowds" (also known as crowd psychology) and group behavior as they apply to the fields of behavioral finance, social psychology, sociology and history.
For example, Rose McDermott applied prospect theory to a series of case studies in American foreign policy, including the Suez Crisis in 1956, the U-2 Crisis in 1960, the U.S. decision to admit the Iranian shah to the United States in 1979, and the U.S. decision to carry out a hostage rescue mission in 1980. [23]
In finance, technical analysis is an analysis methodology for analysing and forecasting the direction of prices through the study of past market data, primarily price and volume. [1] As a type of active management , it stands in contradiction to much of modern portfolio theory .
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...
Financial statement analysis is a method or process involving specific techniques for evaluating risks, performance, valuation, financial health, and future prospects of an organization. [ 1 ] It is used by a variety of stakeholders, such as credit and equity investors, the government, the public, and decision-makers within the organization.