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The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. The editors-in-chief are Jeryl Whitelock (University of Bradford) and John Cadogan (University of Loughborough).
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984.
The Harvard International Review (HIR) is a quarterly international relations journal published by the Harvard International Relations Council at Harvard University. The HIR offers commentary on global developments in politics, economics, business, science, technology, and culture, as well as interviews with global leaders.
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing ).
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