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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  4. Cost per lead - Wikipedia

    en.wikipedia.org/wiki/Cost_per_lead

    Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

  5. LegalMatch - Wikipedia

    en.wikipedia.org/wiki/LegalMatch

    It operates an online legal matching service where people submit a legal case and get responses including ratings and quotes from lawyers interested in their case. The service is free to use for those posting a case, while lawyers contract with LegalMatch to gain access to the leads generated.

  6. Lead scoring - Wikipedia

    en.wikipedia.org/wiki/Lead_scoring

    Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. [1] The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Games on AOL.com: Free online games, chat with others in real ...

    www.aol.com/games/play/masque-publishing/blocked-10

    Discover the best free online games at AOL.com - Play board, card, casino, puzzle and many more online games while chatting with others in real-time.

  9. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

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