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Quizlet was founded in October 2005 by Andrew Sutherland, who at the time was a 15-year old student, [2] and released to the public in January 2007. [3] Quizlet's primary products include digital flash cards, matching games, practice electronic assessments, and live quizzes. In 2017, 1 in 2 high school students used Quizlet. [4]
Kohli and Jaworski consider market orientation as the implementation of the marketing concept, whereas Carver and Slater consider it to be an organizational culture. According to the former authors, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept.
3. Production philosophy 4. Marketing orientation 4. Customer orientation 4. Financial orientation 4. Sales philosophy 5. Customer orientation 5. Societal marketing 5. Marketing orientation 5. Erratic philosophy 6. Competitor orientation 6. Relationship orientation 6. Marketing philosophy 7. Interfunctional orientation 7. Social marketing ...
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
A marketing orientation has been defined as a "philosophy of business management." [ 6 ] or "a corporate state of mind" [ 36 ] or as an "organizational culture." [ 37 ] Although scholars continue to debate the precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows: [ 38 ]
Annuities let you convert your savings into steady monthly payments that can last your lifetime, but come with high fees and complicated rules.
Value in marketing can be defined by both qualitative and quantitative measures. On the qualitative side, value is the perceived gain composed of individual's emotional, mental and physical condition plus various social, economic, cultural and environmental factors.