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The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
In 2016, Lego announced that it would take legal action against Chinese manufacturer Guangdong Loongon, which produces the Lepin brand and is known for plagiarisms [42] of Lego sets. [43] In 2019, counterfeit Lego sets worth 26 million euros were seized in raids by Chinese police. [42] In 2021, Lego has obtained a cease-and-desist declaration ...
Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy building brick. On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark." [11] Best-Lock and Lego bricks compared.
Cobi produces a larger variety of custom pieces than Lego. In recent years they've often printed their blocks, rather than using stickers. The mini figures have the same size as Lego figures, but have a more three dimensional head, with the nose sticking out, and a less blocky body.
A spokesperson for Lego told Fortune the RPET method was just one of many options the company was exploring to create its bricks from sustainable materials, and it still plans to have a solution ...
Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Unlike the more popular Lego line of interlocking brick toys, which is a primary competitor, the Tente line emphasizes commercial and military vehicles of a variety of scales, less confined to the "minifig" scale that dominates Lego building sets. The primary physical difference with Lego bricks is that Tente brick's studs have a small central ...