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The McKids line of clothing continued to be sold at Sears stores. [5] In 1997, McKids clothing began to be sold exclusively at Wal-Mart . [ 6 ] McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Garanimals is an American brand of children's related clothing separates, created by Seymour Lichtenstein in 1972 for Garan Incorporated.Each item of clothing features a hang-tag depicting one of several animal characters called Garanimals.