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Opened shops in numerous city locations. At one time owned by the Forte Group, it was purchased by Jerónimo Martins in 1996. The business struggled in the competitive UK sports market and in 2002 was sold to Sports Direct. Shops were changed to Sports Direct or closed between 2002 and 2012, leaving the Regent Street shop as the sole location.
Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley and was originally based in Maidenhead, England. It specialises in the sale of sports equipment, clothing, footwear, and accessories, operating both physical outlets and an online store. [3]
Products Headquarters Total assets Website Adidas: Germany: 18 August 1949 Adolf Dassler [1] Igor Landau, Chairman Bjørn Gulden, CEO Sportswear, sports equipment, toiletries, clothing & accessories: Herzogenaurach, Germany: €5.489 billion (2012) www.adidas-group.com: Admiral: United Kingdom: 1914 Cristopher Cook & Harold Hurst Sportswear ...
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The stake amounted to 11.9% of JD Sports in November 2013. Sports Direct formerly held 5% of Amer Sports. [18] In 2012 Sports Direct International purchased rival retailer JJB's brand name, website, 20 stores and all of their stock in a deal for approximately £24m. The deal saved around 550 jobs. [19] [20] [21] [22]
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