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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. [2]
Until the development of portable people meters, Arbitron (Nielsen's predecessor in the radio measurement business) did not have the capability to measure individual airings of a program the way Nielsen Ratings can for television, and as such, it only measures in three-month moving averages each month. Portable people meters are currently only ...
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
This is a list of U.S. weekly (or smallest available unit for time period) television ratings archives from 1948 through 1997. (Primarily Nielsen ratings) . National Nielsen ratings for United States television viewing began in March 1950.
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Margins matter. The more Arbitron (NYS: ARB) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.
Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC's talk show McEnroe was one notable example. [26] Another example is The CW show, CW Now, which received two 0.0 ratings in the same season. In 2014, Nielsen reported that American viewership of live television (totaling on ...
At the time, Arbitron was the newer and lesser quoted ratings source compared to the more established Pulse and Hooper Ratings. During this time frame, Pulse and Hooper usually placed adult full-service WOR as the overall number-one station, with WMCA generally but not always leading WABC and WINS as the Top 40 leader. WMCA's ratings strength ...