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A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Undertaking may refer to: Task (project management), in general; The services provided by an undertaker, mortician, or a funeral director; Company, in business, in particular in European Union law, the term is used interchangeably, i.e. a business entity; Undertaking (driving), overtaking another vehicle using a lane nearer the curb-side
Business case a document that examines business need and cost-benefits analysis of a project to justify the approval of the project and to set its boundaries. Business model is a profit-producing system that has an important degree of independence from the other systems within an enterprise.
These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently. [20] For example, through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently.
The company's mission statement or long-term strategic vision; A statement of the company's key objectives often subdivided into marketing objectives and financial objectives; The marketing strategy the business has chosen, specifying the target segments to be pursued and the competitive positioning to be achieved
BPR aims to help organizations fundamentally rethink how they do their work in order to improve customer service, cut operational costs, and become world-class competitors. [1] BPR seeks to help companies radically restructure their organizations by focusing on the ground-up design of their business processes.
The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. Companies must be able to summarize opportunities and problems within the environment so they can understand their capabilities within the market. [4]