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However, two years after Masson's own death in 1940, Ray sold the winery, using the proceeds to buy land on the hilltop across from the old Paul Masson vineyards in Saratoga, where he used Burgundian cuttings of Pinot noir and Chardonnay from the Masson estate to craft a single varietal, region-specific wine from 1943 through 1972, in what is ...
Paul Masson's Emerald Dry, a delightful white wine. Paul Masson wines taste so good, because they're made with such care. What was true nearly a century ago is still true today: Paul Masson will sell no wine before its time. [29] This ad was reportedly a last-minute improvisation by Welles after he dismissed the original script he was given ...
The Mountain Winery, formerly the Paul Masson Mountain Winery, is a winery in Saratoga, California, United States, North America. It was founded by Paul Masson, a pioneer of the California wine industry. The winery became famous for its slogan, voiced by Orson Welles in television commercials: "We will sell no wine before its time."
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Carlo Rossi is a brand of wine produced by the E & J Gallo Winery. The brand was named after Charles Rossi, at the time a salesman for Gallo and a relation of the Gallo family by marriage. Charlie Rossi starred in TV ads for the brand in the 1970s. Carlo Rossi wines were at one point the second best selling brand in the United States. [61]
In the late 1930s, an early pioneer of the American viticulture, Paul Masson, brought with him several Burgundian grapes for his winery in California.One of those grapes he believed to be the Gamay variety from the Beaujolais region in France, which in the 1940s University of California at Davis (UCD) researchers christened "Gamay Beaujolais".