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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.
In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats.
In December 2024, Variety Wholesalers reached a deal to buy at least 200 stores and two distribution centers from the bankrupt Ohio-based discount store Big Lots and continue to operate them under the Big Lots name. [1] The company is still privately owned by the Pope family, and its current CEO is Art Pope. [2] [3] [4]
Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. [5] In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members.
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Malden Mills Industries is the original developer and manufacturer of Polartec polar fleece and manufactures other modern textiles. The company is located in Andover, Massachusetts and has operations in Hudson, New Hampshire.
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