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A cornerstone of postmodern marketing is the integrated marketing campaign. Integrated marketing campaigns combine multiple channels of marketing materials such as email, print displays, social media and sales promotions to maintain a consistent message across the entire campaign. This marketing strategy is effective in postmodern marketing ...
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
Storyboards used for planning advertising campaigns such as corporate video production, commercials, a proposal or other business presentations intended to convince or compel to action are known as presentation boards. Presentation boards will generally be a higher quality render than shooting boards as they need to convey expression, layout ...
The term 'promotion' tends to be used internally by the marketing function. To the public or the market, phrases like "special offer" are more common. Examples of fully integrated, long-term, and large-scale promotions are My Coke Rewards in the USA or Coke Zone in the UK and Pepsi Stuff.
The aesthetic–usability effect describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing. The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design.
Another example is Prezi. Often likened to Microsoft PowerPoint, Prezi is a cloud-based presentation application that allows users to create text, embed video, and make visually aesthetic projects. Prezi's presentations zoom the eye in, out, up and down to create a multi-dimensional appeal.