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Maltesers' slogan, as of 2016, is "The lighter way to enjoy chocolate". [1] Earlier slogans have included: " The chocolates with the less fattening centre ", " No ordinary chocolate " and " Nothing pleases like Maltesers ".
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
Download QR code; Print/export Download as PDF; Printable version; ... A slogan is a memorable motto or phrase used as a repetitive expression of an idea or purpose.
However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.