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Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
Flippa was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace, [2] and was spun off as a separate website in June 2009. [3] By 2015, it had traded more than $140 million in websites, domains, and mobile apps. [4]
Image ads in the display network can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, [ 17 ] members of which receive a portion of the generated income.
It was built on top of image search by grouping images with similar visual and semantic qualities. Shut down in July due to discontinuation of Google Labs. Google Sets – generates a list of items when users enter a few examples. For example, entering "Green, Purple, Red" emits the list "Green, Purple, Red, Blue, Black, White, Brown".
The AdSense and AdWords APIs, based on the SOAP data exchange standard, allow developers to integrate their own applications with these Google services. The AdSense API allows owners of websites and blogs to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers programmatic access to their AdWords accounts and campaigns.