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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
He was the first high school athlete to have his picture on a box of Wheaties. For college, Spielman initially wanted to attend the University of Michigan , but his father, a lifelong fan of the Ohio State Buckeyes (Michigan's arch-rival ), strongly opposed the idea.
Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for ...
After her success in Beijing, Liukin’s star rose beyond the gymnastics community. She appeared on “Dancing With the Stars” and her face graced Wheaties boxes in grocery stores throughout the ...
She was featured on a Wheaties cereal box, the company stating that she was chosen because she is an inspiration to young girls. [8] She is the first female football player to appear on a Wheaties box. [9] Gordon was invited to attend Super Bowl XLVII by the NFL as the guest of NFL Commissioner Roger Goodell. [10]
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