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WWE, who deal primarily in professional wrestling, came to an agreement with ABG in March 2015 to relaunch Tapout as a joint-venture. [ 3 ] [ 5 ] The venture saw the former MMA-related brand transformed into more general "lifestyle fitness" apparel and was released in 2014.
On April 3, 2023; WWE and Endeavor reached a deal under which WWE would merge with UFC's parent company Endeavor to form a new company, which would go public on the New York Stock Exchange (NYSE) under the symbol "TKO". Endeavor will hold a 51% stake in "TKO", with WWE's shareholders having a 49% stake, [103] valuing WWE at $9.1 billion.
WWE Shop (2015–present): A website established as the place to buy officially licensed WWE-related apparel, gear, and several other of the merchandise's products. Alpha Entertainment (2018–present): A limited liability company that was established in 2018 by Vince McMahon for the purpose of being the parent company of the new XFL .
According to the data collected by US-bookies, Stone Cold Steve Austin is still WWE’s best merchandise seller earning an estimated $3,600,000 from merchandise on WWE Shop site. John Cena takes the #2 spot, earning almost $2,700,000 from WWE Shop. [166] 'Austin 3:16' T-shirt is amongst the best selling T-shirts in wrestling history [167]
WWE officially announced the move to TV-PG on July 22, 2008. [19] The 2008 SummerSlam pay-per-view (PPV) was the first WWE PPV to carry the TV-PG rating. [20] To appeal to younger fans, WWE released the WWE Kids magazine in 2008, [21] and debuted the kid-friendly Saturday Morning Slam television program in 2012. [22]
Rena Marlette-Lesnar (née Greek, formerly Mero; born August 8, 1968), better known as Sable, is an American retired model, actress, and professional wrestler.She is best known for her tenures in World Wrestling Entertainment from 1996 to 1999 and from 2003 to 2004.