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Master Cleanse (also called the lemonade diet or lemon detox diet) is a modified juice fast that permits no food, substituting tea and lemonade made with maple syrup and cayenne pepper. The diet was developed by Stanley Burroughs , who initially marketed it in the 1940s, and revived it in his 1976 book The Master Cleanser . [ 1 ]
Master Cleanse: A modified juice fast that substitutes tea and lemonade for food. Diets followed for medical reasons People's dietary choices are sometimes affected by intolerance or allergy to certain types of food.
Detoxification (often shortened to detox and sometimes called body cleansing) is a type of alternative-medicine treatment which aims to rid the body of unspecified "toxins" – substances that proponents claim accumulate in the body over time and have undesirable short-term or long-term effects on individual health.
Juice fasting became a growing trend in the United States because of Norman W. Walker and Jay Kordich who worked to transform the juice drink into a diet. [3] [4] Walker is considered to be one of the founders of the juice cleanse trend because of his technological contributions to the juicing process and his promotions of a raw food diet.
Such liquid diets, cleanses and detox diets would prove popular over the following decades with the Master Cleanse or Lemonade Diet in 1941 and Last Chance Diet in 1976. [55] Around the same time, in 1925, Lucky Strike launched the "cigarette diet", relying on the appetite-suppressing effect of nicotine, with the famous marketing slogan "Reach ...
Stanley A. Burroughs (October 9, 1903 – June 16, 1991) was an American naturopath and promoter of pseudomedicine known for inventing the Master Cleanse or "lemonade" diet, which he published in his book The Master Cleanser. [1] [2] [3]