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2. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]

3. List of generic and genericized trademarks - Wikipedia

   en.wikipedia.org/wiki/List_of_generic_and...

   Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [25] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset

4. Generic trademark - Wikipedia

   en.wikipedia.org/wiki/Generic_trademark

   Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock), [9] Phoroptor (phoropter), [10] and Port-a-Cath (portacath) [11] have genericized mind share among physicians due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term.

5. Price face-off: Generic vs. brand name products - AOL

   www.aol.com/news/2016-03-02-price-face-off...

   Herein lies the brand dilemma, where consumers are often faced with the difficult decision of foregoing an item with a recognized and trusted name for a store brand version for a few dollars less.

6. Product naming - Wikipedia

   en.wikipedia.org/wiki/Product_naming

   Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete.

7. United States trademark law - Wikipedia

   en.wikipedia.org/wiki/United_States_trademark_law

   A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark.