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For example, British people often talk about "Hoovering the house" when they actually mean "vacuuming the house." (Hoover is a brand name). When this happens, the brand name is said to have "gone generic." [30] Examples of brands becoming generic abound; Kleenex, Sellotape, Nescafé, Aspirin and Panadol. When a brand goes generic, it can ...
A Joint Surveillance Target Attack Radar System (JSTARS). ISTAR stands for intelligence, surveillance, target acquisition, and reconnaissance.In its macroscopic sense, ISTAR is a practice that links several battlefield functions together to assist a combat force in employing its sensors and managing the information they gather.
Area reconnaissance refers to the observation, and information obtained, about a specified location and the area around it; it may be terrain-oriented and/or force-oriented. Ideally, a reconnaissance platoon, or team, would use surveillance or vantage (static) points around the objective to observe, and the surrounding area.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .
SWOT analysis: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes.
The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...
Technical intelligence is the product: "technical intelligence—Intelligence derived from the collection, processing, analysis, and exploitation of data and information pertaining to foreign equipment and materiel for the purposes of preventing technological surprise, assessing foreign scientific and technical capabilities, and developing ...
The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.