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Movies like Annie Hall fought gender ideals by portraying a woman who wore men's clothing on the daily basis. This movie took a big inspiration from the decade and because of its success, continues to influence fashion. Skirts, when worn, were often knee-length and could possibly have a front or side slit that put a subtle emphasis on the legs.
The shirts became even more popular in the 1950s after Marlon Brando wore one in A Streetcar Named Desire, and they finally achieved status as fashionable, stand-alone, outerwear garments. [8] Often boys wore them while doing chores and playing outside, eventually opening up the idea of wearing them as general-purpose casual clothing.
At the end of the 1960s, the fashion industry had tried unsuccessfully to promote the mid-calf-length or midi skirt as a fashionable replacement for the miniskirt. [2] [7] In contrast to the lukewarm response to the midi, shoppers enthusiastically embraced the idea of short shorts, which were made available at all price levels from haute couture to inexpensive ready-to-wear. [2]
The style remained fashionable in the United States until it was supplanted (at least, for young men) at the tail end of the decade by the wide lapels, flared slacks, and brighter colors of the peacock revolution, as well as the casual clothing of the hippie counterculture during the late 1960s and early 1970s. [5]
Bugle Boy did make pants for girls and women, though they remained most popular with males. They went out of fashion almost as quickly as they arrived, with the fad lasting about two years. Their slim, fitted look was eventually overtaken by much looser, baggy-style pants. [1] Parachute pants played a pivotal role in 1980s fashion. [citation ...
In 1984, Grafton-Fraser launched its Grafton & Co. Store which was an upscale menswear specialty retailer featuring high fashion sportswear and casual clothing. Faced with the recession of the early 1990s, Grafton-Fraser was forced to re-evaluate its operational strategy, reinventing itself centered on its key strength in the men's apparel ...