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  2. Google Get Your Business Online - Wikipedia

    en.wikipedia.org/wiki/Google_Get_Your_Business...

    Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads can be integrated with Google Analytics 4 (GA4), [39] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [40] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [41]

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website (standard) ads. To advertise on Twitter, there are promoted tweets, trends, and promoted accounts that show up on users' news feeds. There are branded channels, promoted videos, and video advertising for ...

  5. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  6. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

  7. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Google and Facebook dominate online display advertising, which has become a highly concentrated market, with estimates that they were responsible for 70% of overall US digital advertising revenue in 2016. [2] The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization.