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[1] The business models of their publishers vary. Some issue the magazine for free, while charging advertisers; in some, advertisements are free but readers pay for their copies; in some, only advertisements offering goods under a certain value are free, and others are charged for; and some publishers charge both the advertiser and the reader.
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In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically ...
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As time went on, publishers began creating thousands of websites, leading to millions of pages with unsold ad space. This gave rise to a new set of companies called Ad Networks. [11] The ad network acted as a broker, buying unsold ad space from multiple publishers and packaged them into audiences to be sold to advertisers.
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