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Although white (haole) historiography has emphasized the demise of surf culture in Hawaiʻi that began with the arrival in 1820 of American missionaries, who disapproved of the customary nudity, gambling, and casual sexuality associated with surfing, [12] Native Hawaiian scholars are reassessing their own history and assert that contrary to the ...
Kahala is a manufacturer of aloha shirts founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet.Originally named Branfleet as a portmanteau of the founders' surnames, Kahala is the oldest currently operating apparel company in Hawai‘i. [1]
Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons." [3] The company's namesake is the Hawaiian island of Maui. [4] In 1989, Maui & Sons was sold to Richard Harrington. [5]
The aloha shirt (Hawaiian: palaka aloha), [1] also referred to as a Hawaiian shirt, is a style of dress shirt originating in Hawaii. They are collared and buttoned dress shirts, usually short-sleeved and made from printed fabric. They are traditionally worn untucked, but can be worn tucked into the waist of trousers.
Company founder Dave Rochlen [1] was a beach lifeguard and surfer, originally in Santa Monica, California, then in Hawaii. [2] After reading a Life magazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly colored floral fabric and asked his wife Keanuenue to make a short, baggy pair of pajamas with a sewn-up fly and cut-off at the ...