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A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time ( Active users ), who are traced by placing a cookie on the user's device. [ 1 ]
Therefore, URLs are a subset of URIs, ie. every URL is a URI (and not necessarily the other way around). [2] Other URIs provide only a unique name, without a means of locating or retrieving the resource or information about it; these are Uniform Resource Names (URNs). The web technologies that use URIs are not limited to web browsers.
UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
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Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...
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A uniform resource locator (URL), colloquially known as an address on the Web, [1] is a reference to a resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), [ 2 ] [ 3 ] although many people use the two terms interchangeably.
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