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Thorne Bros. says the acquisition will bring more access to fishing products and education opportunities.
Fishing rods can climb in price fast, so it's best to understand the difference between a sub-$100 rod can get you and a $300-rod. The biggest change in the price point is durability and touch.
Modern ice rods are typically very short spinning rods, varying between 24 and 36 inches (61 and 91 cm) in length. Classic ice rods – still widely used – are simply stiff rod-like pieces of wood, usually with a carved wooden handle, a couple of line guides, and two opposing hooks mounted ahead of the handle to hand-wind the line around.
Modern ice anglers can also use modern reels mounted on shorter (18"-36"/45–90 cm long) fishing rods to actively fish by watching, by using their sonar, where their lure is relative to the fish, and jig accordingly to entice a bite. Ice fishing can be done at any time of day, and is typically most active around dusk and dawn.
Ugly Stik is primarily known for its fishing rods. Shakespeare, originally called William Shakespeare Jr. Company, was founded by William Shakespeare Jr . in 1897 in Kalamazoo, Michigan . The William Shakespeare Jr. Company changed its name to Shakespeare in 1915, then moved its base of operations to Columbia, South Carolina in 1970.
In 1897 they opened a shop in London's Pall Mall that lead to international expansion of their fishing rods, lures and guides still made by hand in England. In 1967 Hardy Brothers was bought out by the Harris and Sheldon group and in 1985 renamed the "House of Hardy Limited."