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After Coke opened a factory in Israel in the 1960s, it was hit by an Arab League boycott that lasted until the early 1990s and benefited Pepsi for years in the Middle East. Coke still lags Pepsi's ...
Yet a 2-liter bottle of Coke costs $1.79 on online grocer FreshDirect.com, while Pepsi comes 10 cents cheaper at $1.69. For Coke Zero drinkers in the heart of Manhattan, a two-liter bottle at a ...
A Brief History of Coke and Pepsi Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Coke has considerably higher profit margins than Pepsi, in the area of 21.8% at the operating level for the soda giant versus 14.3% for the salty snacks leader.
The Pepsi can, when it showed up, looked like a shaving cream can. In fact, the Pepsi logo was just stuck on a paper wrapper, and when we peeled it off, indeed it was just a shaving cream can. It still had the shaving cream logo on it. Pepsi understood that this had nothing whatsoever to do with soda in space. It had to do with PR. [3]
Pushing Coke sales in developing countries where rates of obesity and related conditions are skyrocketing." With regard to the ad's assertion that "all calories count, no matter where they come from," critics have pointed out that "calories from soda are entirely empty calories from added sugar and contain no nutritional value."
Pepsi briefly took the top spot in the 1980s during Coca-Cola's New Coke fiasco, according to Beverage Digest. However, Pepsi fell back to second place and has stayed there for nearly 40 years.