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Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data.
The Ad-ID system uses a web interface and a set of custom APIs to manage the system and integrate with customers' systems. The system uses a unique algorithm to maximize the use of the 12-character codes. The Ad-ID system required the last 4 characters of a code to increment from the left to right, and to cycle through numbers and letters.
Platforms following this model include Pluto TV, Rakuten TV (not available in the United States), The Roku Channel, Samsung TV Plus, Tubi, and Xumo. These services stand apart from platforms predominantly featuring user-generated content (like YouTube and Twitch ), as well as from subscription-based services (like Amazon Prime Video and Netflix ).
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[1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [3]
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related to: follower vs follower code on amazon ads video