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The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
Proponents of cultural racism therefore argue that attempts at integrating different ethnic and cultural groups itself leads to prejudice and discrimination. In doing this they seek to portray their own views as the "true anti-racism", as opposed to the views of those activists who call themselves "anti-racists".
Allport's Scale of Prejudice goes from 1 to 5. Antilocution : Antilocution occurs when an in-group freely purports negative images of an out-group. [ 2 ] Hate speech is the extreme form of this stage. [ 3 ]
The United Nations Institute on Globalization, Culture and Mobility has highlighted research considering prejudice as a global security threat due to its use in scapegoating some populations and inciting others to commit violent acts towards them and how this can endanger individuals, countries, and the international community. [8]
Cultural bias is the interpretation and judgment of phenomena by the standards of one's own culture. It is sometimes considered a problem central to social and human sciences, such as economics , psychology , anthropology , and sociology .
A further influence of the book was the later formulation of the common ingroup identity theory. [1] Pettigrew and Hammann also credit Allport's ideas with influencing government policies, in the United States and elsewhere, which have successfully reduced levels of prejudice. [1]
[48] [49] [50] Another technique that has been studied to reduce prejudice through intergroup relations included sparking interest in another person's culture that was different than their own. [51] A meta-analysis of 515 studies found that there seemed to be a connection between intergroup contact and lower levels of intergroup prejudice. [52]
Culture theory is the branch of comparative anthropology and semiotics that seeks to define the heuristic concept of culture in operational and/or scientific terms.