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This is a list of catchphrases found in American and British english language television and film, where a catchphrase is a short phrase or expression that has gained usage beyond its initial scope.
If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [8] or cause a company to adopt it for long term advertising and identity.
The modern use of the phrase is generally attributed to Fred R. Barnard. Barnard wrote this phrase in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. [6] The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words."
These quotes help us to gain an insight into how Cuban became the success that he is today - and how he stays on top of his competition. 16 of Mark Cuban's most motivational quotes for ...
Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy. Slogans offer information to consumers in an appealing and creative way.
In an interview, Gary Aurand, Senior Director, Brand And Creative at GEICO said, “Our team wanted to create a unique experience for viewers on one of the biggest days in advertising by producing ...
'"Bye Don"' – a common play on words by Biden's campaign in reference to Donald Trump. "Not me. Us." – used by Bernie Sanders' campaign "Feel the Bern." – used by Sanders' campaign "Dream Big Fight Hard" – used by Elizabeth Warren's campaign "I like Mike" – used by Michael Bloomberg's campaign
Gimme Back that Filet-O-Fish (2009–2015, Filet-O-Fish advertising) You want it, need it, you gotta have a taste of McDonald's burgers (December 1, 2010 – 2013, Big Mac, Quarter Pounder, Angus Burger advertising) The simple joy of McDonald's (2010–2013) A whole new way to love McDonald's (2013–2015)