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George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a statistically-based survey sampled measure of public opinion.
The Gallup Poll Cumulative Index: Public Opinion, 1935–1997 (1999) lists 10,000+ questions, but no results. Gallup, George Horace, ed. The Gallup Poll; Public Opinion, 1935–1971 3 vol (1972) summarizes results of each poll. Geer, John Gray. Public opinion and polling around the world: a historical encyclopedia (2 vol. Abc-clio, 2004)
The American Association for Public Opinion Research (AAPOR) is a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, with members from academia, media, government, the non-profit sector and private industry.
A record-high 80 percent of U.S. adults say Americans are “greatly divided” on the most important values, according to a recent Gallup poll. The survey does not define “most important values ...
An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview.Usually, multiple research clients will provide proprietary content for the survey (paying to 'get on the omnibus'), while sharing the common demographic data collected from each respondent.
Gallup is a private employee-owned company based in Washington, D.C., [3] [11] founded by George Gallup in 1939. Headquartered in The Gallup Building, [4] it maintains between 30 and 40 offices globally, [6] in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees.
Many unscientific approval rating systems exist that show inaccurate statistics. Examples that self select, such as online questions, are of this type; however, the aggregate approval rating is generally accepted by statisticians as a statistically valid indicator of the comparative changes in the popular U.S. mood regarding a president.
Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)