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White Mountain was originally formulated as a malternative, and was the top-selling brand of malternative beverages which were very popular in the mid-to-late 1980s. White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine.
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Yeti coolers are known for keeping ice frozen for days, and its newest product, the Yeti Roadie 24, is its best version yet — here's why. Yeti rebuilt its best-selling cooler to fit wine bottles ...
Stars—they drink just like us! Behold, the best celebrity-backed alcohol brands of 2023. ... her best-selling wine came up in the conversation. Shop Now. X SJP Sauvignon Blanc. drizly.com. $4.90 ...
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]