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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
The first 3 vehicles were a road roller, Muir Hill dumper and a cement mixer. All were introduced in 1953. [1] By 1966, more than 100 million Matchbox toys were sold each year. Odell retired in 1973 but returned in 1981 when Lesney ran into financial problems. [2] The company was declared insolvent in 1982 and sold to Universal Toys. [1]
Photos of non-Matchbox Lesney toys as well as of Matchbox and competitors' models, and of the Lesney factory in Hackney; History of Lesney and of Matchbox Models of Yesteryear; www.70's-matchbox.de - Extensive matchbox collection of the 70's epoch; Matchboxmemories - Great site on the 'Models of Yesteryear' range
The first Little People toy, "Looky Fire Truck," was introduced in 1950, and it sold so well, the company introduced the "Super-Jet" and "Racing Rowboat." ... 1953: Matchbox Cars. Even though they ...
Then, Matchbox's tiny little. With remote control cars and simulated racing games clogging toy stores, it's hard to remember that, once upon a time, humble little die-cast cars represented the ...
Lledo took over part of the Matchbox factory in Enfield and introduced their "Models of Days Gone" line of die-cast vehicles in 1983. The first series of Days Gone models included re-makes of some of the most popular and respected first and second-generation Matchbox Models of Yesteryear. Lledo models were very popular collectibles in the 1980s ...