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U-Haul Holding Company is an American moving truck, trailer, and self-storage rental company, based in Phoenix, Arizona, [1] that has been in operation since 1945. The company was founded by Leonard Shoen and Anna Mary Carty in Ridgefield, Washington, who began it in a garage owned by Carty's family, and expanded it through franchising with gas stations.
The class action (Rosenberg v. U-Haul, Case # 144045) was filed in July 2002 in Santa Cruz Superior Court. A three week trial ended in April 2006. Judge Stevens held that U-Haul's conduct violates the California Consumer Legal Remedies Act, the Unfair Competition and the False Advertising laws.
In 2012, PODS sued fellow transportation carrier U-Haul International in U.S. District Court for trademark infringement, claiming that U-Haul "improperly and unlawfully" used the word "pods" to describe its U-Box product. On September 25, 2014, a jury ruled that U-Haul had infringed on PODS' trademarks, causing confusion and damaging business ...
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[citation needed] In 1951, Shoen reorganized the U-Haul Trailer Rental Company under a new holding company, ARCOA (Associated Rental Companies of America) Inc. [5] By 1955, there were more than 10,000 U-Haul trailers on the road and the brand was nationally known. The corporate offices were in Portland, until a 1967 relocation to Phoenix ...
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