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EU [n 5] Dodge Shadow: 1988 1991 Galant [n 11] JPN [n 5] AUS [n 5] Mitsubishi Galant: 1976 1977 Horizon [n 12] FRA – 1977 1986 Hunter [n 13] UK: Rootes Arrow: 1977 1979 Intrepid [n 4] CAN: Dodge Intrepid: 1993 2004 Lancer [n 14] JPN AUS [n 5] Mitsubishi Lancer: 1977 1980 Plainsman [n 9] AUS: Chrysler Royal (Australia) 1957 1959 Regal [n 9 ...
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [15] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
The brand was named after Spanish conquistador Hernando de Soto The DeSoto Six Series K, introduced for the 1929 model year. The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class.
With fuel relatively cheap again, buyers turned to larger, more powerful automobiles, and American Motors was unprepared for this development. Even the venerable Jeep CJ-5 was dropped after a 60 Minutes TV news magazine staged exposé of rollover tendencies under extreme conditions. American Motors also confronted an angry workforce.
By extension, it is also used for Jeep and AMC vehicles built after Chrysler's 1987 buyout of American Motors Corporation, including the short-lived Eagle brand. [5] [6] In Canada, Chrysler parts were sold under the "Chryco" and "AutoPar" brands until the Mopar brand was introduced into that nation's market, starting in the late 1970s.
Since the 2014 sale of Chrysler and Jeep to FIAT jeeplike and other similar vehicles are now produced by BAIC subsidiary Beijing Automobile Works Co., Ltd. (BAW). Fiat-Chrysler plans to re-open Jeep production in China through a joint venture with Guangzhou Automobile Industry Group (GAIG). [87] Colombia – Willys Colombia – at least until ...