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Polaris then recalled the sleds and quickly developed a new prototype to avoid bankruptcy. [8] The new model, the 1965 Mustang, became a hit as a family snowmobile and boosted Polaris sales. Polaris continued to develop snowmobiles similar to this model throughout the 1960s-1970s, and went on to become one of the leaders in the snowmobile industry.
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Zayre was founded in 1919 as the New England Trading Company in Boston, Massachusetts, by brothers Max and Morris Feldberg.The brothers were Jewish immigrants who fled Russia to escape conscription in the Czar's army, settling in Chelsea, Massachusetts. [1]