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Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
Japan Tobacco International (JTI), which makes Ploom, said the 2002 law defines a tobacco product as something that is "smoked, sniffed, sucked or chewed", and because heated tobacco products do ...
The MSA provisions also created and funded the American Legacy Foundation, subsequently renamed the Truth Initiative, an anti-smoking advocacy group, and in the early 2000s the foundation gave approximately $10 million of the settlement funds it managed to UCSF to formalize the collection it already hosted into the Legacy Tobacco Documents ...
"This is the first time they have had to ‘fess up and tell the whole truth,” American Cancer Society’s Cliff Douglas said. Big Tobacco finally tells the truth in court-ordered ad campaign ...
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